Just before the Prada Cup began in January 2021, Auckland Unlimited approached Youth Arts New Zealand to bring live musical performances to spectators and visitors on Auckland’s waterfront. This resulted in 25 days of performances across 4 performance sites at Mission Bay and the ‘Last Mile’ between Britomart and Viaduct Harbour - a total of 89 performances!
The YANZ America’s Cup and Prada Cup performances provided well-paid gig work experience for over 30 youth creatives across 89 performances from January to March. This gave our artists the opportunity to express themselves on the national and global stage of the America’s Cup series. For Tāmaki Makaurau’s local youth talent to play alongside the America’s Cup and Prada Cup races, performing to a nationwide audience, was extremely special.
The America’s Cup and Prada Cup performances were an important step in YANZ’s journey, marking a distinct increase in the scale of our activities and subsequent impact. These performances also allowed us to onboard many new creatives from across Auckland in a small timeframe, build connections with valuable partners, and pave the way for even larger projects in the future.